IEP were delighted to attend the Apprenticeship Branding Conference, on 11th June at Millennium Point, Birmingham which was organised by our Corporate Affiliate Partners, Pathway Group. It was a remarkable success, drawing over 250 attendees from diverse sectors eager to explore the future of apprenticeships. This landmark event provided a dynamic platform for industry leaders, educators, and apprenticeship advocates to engage in meaningful discussions about enhancing apprenticeship programs and branding strategies.
A highlight of the conference was the inspiring keynote speech by Derek Redmond OLY, renowned British sprinter and motivational speaker. Redmond’s address captivated the audience as he shared his journey of resilience and determination. His personal anecdotes and motivational insights resonated deeply with attendees.
Throughout the day, participants engaged in a series of interactive solution-focused panel discussions, and networking sessions. Expert speakers from the world of apprenticeships provided valuable perspectives on how to leverage branding to attract and retain top talent in apprenticeship programmes.
One of the conference’s key takeaways was the emphasis on collaboration between businesses, educational institutions, and government bodies to create robust apprenticeship pathways. Attendees had the opportunity to explore real-world case studies, gaining insights into successful apprenticeship models and best practice. The conference also featured an exhibition area where companies and organisations showcased their apprenticeship initiatives, offering a hands-on experience for attendees to learn about different programmes and opportunities.
“Branding plays a pivotal role in the recruitment process of any organisation. A strong brand differentiates an organisation, making it more appealing to potential future talent whilst building trust and culture which is essential to attracting and retaining the right talent,” said Safaraz Ali FIEP, CEO at Pathway Group.
Feedback from attendees highlighted the event’s role in creating a collaborative environment and providing actionable insights with participants expressing their enthusiasm for implementing the strategies discussed at the conference within their organisations.
As the conference concluded, there was a palpable sense of optimism and renewed commitment among attendees to champion the cause of apprenticeships, ensuring they remain a cornerstone of workforce development.
“It is with immense pride and delight that I announce the success of the Apprenticeship Branding Conference – Amplify,” said Jagdeep Soor FIEP, Executive Director at Multicultural Apprenticeship & Skills Alliance. “Leading this event from a mere conceptual idea into a vibrant reality was such an exciting journey. I extend my heartfelt gratitude to our Headline Sponsor British Airways and Supporting Sponsor Compass Group UK&I, the exhibitors, guest speakers and delegates. Your belief in our work has been a driving force behind our influence and impact. Thank you for joining us on this journey.”
